KOI Coffee Designs is a creative boutique studio in Leipzig (Germany) exploring the intersection of coffee culture and design.
Founded by Rania El-Azzami, branding strategist and designer behind Azzaradesign, the studio translates the spirit of specialty coffee into timeless brand identities, spaces, and sensory experiences.
Each project reflects a deep curiosity for aesthetics, storytelling, and community.
Each project reflects a deep curiosity for aesthetics, storytelling, and community.
KOI carries several meanings that shape the heart of the studio:
1. The Japanese「恋」 koi — love — expresses the passion and emotional connection that coffee culture naturally creates.
2. Knowledge of Infusion speaks to the craft behind your work as a coffee professional: the expertise, care, and intention you pour into every cup, every detail, every guest interaction. At KOI, I take that same depth of knowledge and infuse it into the design process — translating your passion into a brand identity that feels true, thoughtful, and deeply human.
3. And 「来い」koi — “come” in Japanese — speaks to hospitality itself: an invitation to arrive, to gather, to feel welcome.
1. The Japanese「恋」 koi — love — expresses the passion and emotional connection that coffee culture naturally creates.
2. Knowledge of Infusion speaks to the craft behind your work as a coffee professional: the expertise, care, and intention you pour into every cup, every detail, every guest interaction. At KOI, I take that same depth of knowledge and infuse it into the design process — translating your passion into a brand identity that feels true, thoughtful, and deeply human.
3. And 「来い」koi — “come” in Japanese — speaks to hospitality itself: an invitation to arrive, to gather, to feel welcome.
Inspired by Japanese design, philosophy and mindful craft, KOI is where passion projects evolve into purposeful brands.
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Or reach out at rania@azzaradesign.com